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Last updated: Oct 14, 2012
Online Marketing Internship
Last updated: Oct 14, 2012
Written By:
Adam H. RosenblumYour Dedicated & Trusted Legal Team
3 Generations & 100+ Years of Combined Legal Experience
Online Marketing Internship
- Work with internal and external resources to deliver data-driven insights about customer behavior, traffic patterns, revenue, conversion, navigation, and engagement
- Ensure the integrity and accuracy of all online and web analytics data via the continual monitoring and assessment of site
- Develop A/B and multivariate tests and experiments
- Recommend new testing techniques and next-generation testing technologies to improve test quality and effectiveness
- Conduct internal and external keyword research to drive on-page SEO changes and link targets
- Manage the discovery and acquisition of relevant industry and sports blog inbound links - creating tailored content as necessary
- Use Google Analytics to analyze keyword trends to drive SEO campaigns and updates
- Post regularly on the various owned blogs about topics including Criminal Law, Traffic Tickets, Personal Injury and newsworthy events
- Drive creativity in our approach to developing unique shareable content
- Participate in strategic online marketing planning and execution
- Strong critical & strategic thinking skills with knowledge of Internet technologies and trends
- Prior blogging/Wordpress experience preferred
- Basic Understanding of Search engines best practices and how search engine work
- Basic HTML and CSS knowledge is a plus
- Intermediate understanding of social media (must be active participant on variant social media sites)
- Advanced computer skills (Word, Excel, PowerPoint)
Adam H. Rosenblum
About The Author
Adam is the founding attorney and principal of Rosenblum Law. With more than two decades of legal experience in numerous areas of law practice, his primary focus is law firm management and business development.
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