Online Marketing Internship
Location: Clifton, NJ
Hours: >10 hours per week
Contact Email: [email protected]
Description
- Work with internal and external resources to deliver data-driven insights about customer behavior, traffic patterns, revenue, conversion, navigation, and engagement
- Ensure the integrity and accuracy of all online and web analytics data via the continual monitoring and assessment of site
- Develop A/B and multivariate tests and experiments
- Recommend new testing techniques and next-generation testing technologies to improve test quality and effectiveness
- Conduct internal and external keyword research to drive on-page SEO changes and link targets
- Manage the discovery and acquisition of relevant industry and sports blog inbound links – creating tailored content as necessary
- Use Google Analytics to analyze keyword trends to drive SEO campaigns and updates
- Post regularly on the various owned blogs about topics including Criminal Law, Traffic Tickets, Personal Injury and newsworthy events
- Drive creativity in our approach to developing unique shareable content
- Participate in strategic online marketing planning and execution
Requirements
- Strong critical & strategic thinking skills with knowledge of Internet technologies and trends
- Prior blogging/Wordpress experience preferred
- Basic Understanding of Search engines best practices and how search engine work
- Basic HTML and CSS knowledge is a plus
- Intermediate understanding of social media (must be active participant on variant social media sites)
- Advanced computer skills (Word, Excel, PowerPoint)